Marketvisio investigated the major trends affecting to CRM and current situation in both CRM demand and supply side
- 28.11.2011
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Marketvisio carried out personal interviews with CRM end-user organizations, CRM- system manufacturers and CRM service providers.
Purpose of the research is to investigate the major trends affecting to CRM and current situation in both CRM demand and supply side. Furthermore, the research clarifies the challenges faced in using CRM systems.
Among other issues, the research focuses on the following key topics:
- What are the major trends affecting to CRM?
- What possibilities do these new trends bring for improving CRM?
- How do Finnish organizations relate to social CRM?
Please note that this report is in Finnish. If you require further information please contact Marketvisio.
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