We would like to invite you to a complimentary breakfast event: CRM 2010.

Time: Tuesday 16th February 2010
Place: Marketvisio Office, Niittykatu 8, 02200 Espoo

Schedule

08:00-08:30 Breakfast
08:30-09:30 Presentation and Q&A

As the world shows signs of economic recovery, organizations need to follow suit by altering their CRM strategies. A fine balance needs to be achieved between two risks.  On the one hand, CRM Initiatives need to pay their way and prove their business value to the business or it runs the risk of not being approved.  On the other hand, the customer is not standing still. Numerous surveys demonstrate that customers expect more. They are communicating through new channels and they reveal negative experiences to the world more frequently. The risk is if the customer feels ignored or the organization is not responsive, they will take their business elsewhere.

To address these risks, the traditional operational approach to CRM needs to be augmented with an analytical and socially driven strategy.

This seminar provides high level guidance on how to initiate, reinforce and optimize your CRM Program against this challenging background. It also acts as an introduction to Gartner’s CRM Summit in London on 16-17th March, during which each of these topics will be covered in detail through dedicated Tracks. We will present a 20 minute overview of each track

CRM Initiation: it will discuss the lessons learnt from those who have gone before, and the best practices that can be taken from those experiences
 
CRM Reinforcement: it will focus on how to reinforce and improve an existing CRM initiative particularly by using analytical CRM

CRM Optimization: it will focus on the next era of Social CRM and the trends that show where CRM is heading next.

Each topic will be followed by a Q&A session to discuss what has been presented.

If you would like to attend this event, please confirm to nina.savikko@marketvisio.com.

This seminar is free of charge.

We look forward to seeing you there!
 
Nina Savikko
Customer Partner, Gartner Executive Programs
Mobile: +358 45 7731 3126

nina.savikko@marketvisio.com
nina.savikko@gartner.com